White label SEO lets agencies resell expert SEO services under their own brand without hiring specialists. Provider handles all work behind-the-scenes while you manage client relationships. UK pricing ranges £400-£8,000 monthly with typical 50-100% profit margins. Over 70% of UK agencies use white label services to expand offerings without overhead costs. Services include technical audits, keyword research, content creation, link building, and fully-branded monthly reporting—all delivered transparently under your agency name.
White label SEO lets your agency offer professional SEO services to clients fast. You partner with an expert provider who does all the work. They work completely under your agency brand name the whole time. Your clients never know another agency does the actual SEO work.
Over 70% of UK digital agencies now use white label services. This lets them expand service offerings without hiring expensive SEO staff. You avoid the high costs of tools training and team management. You just buy the service wholesale and sell it retail to clients. The profit margin is usually between 50% and 100% on resold work.
This guide explains exactly how white label SEO works for agencies. You learn what services are available and what they cost right now. You learn how to pick the right provider for your agency. No marketing talk or sales pitches in this guide at all here. Just practical advice from UK agencies using white label services today.
How White Label SEO Works
You Sign Up the Client
You sell SEO services to your client under your agency brand. You handle all client communication sales and relationship management work here. The client thinks your agency does all the SEO work directly.
Provider Does the Work
Your white label partner executes all SEO work behind the scenes. This includes audits keyword research content creation and link building monthly. They follow your strategy and work under your brand guidelines always.
You Get Branded Reports
The provider sends you fully branded reports with your agency logo. All deliverables come ready to send directly to your client today. You present results as if your team did all the work.
You Keep the Profit
You charge your client £2,000 and pay provider £1,000 monthly. You keep the £1,000 difference as pure profit for your agency. No staff overhead or tool costs to worry about here.
White Label SEO Pricing UK (2025)
| Package Size | Your Cost | Suggested Resale | Your Profit |
|---|---|---|---|
| Basic | £400 - £800 | £800 - £1,600 | £400 - £800 |
| Standard | £1,000 - £2,000 | £2,000 - £4,000 | £1,000 - £2,000 |
| Premium | £2,500 - £4,000 | £5,000 - £8,000 | £2,500 - £4,000 |
| Enterprise | £4,000+ | £8,000+ | £4,000+ |
Average Markup: Most UK agencies mark up white label services between 50% and 100% for clients.
What White Label SEO Includes
Technical SEO
- Site audits for health and speed
- Core Web Vitals optimization work
- Mobile responsiveness and crawlability fixes
- Schema markup implementation for rich results (see our technical SEO services)
Content Services
- Blog posts written monthly for rankings
- Landing pages optimized for conversions daily
- Meta tags and descriptions for all pages
- Keyword research and content strategy planning
Link Building
- Quality backlinks from authoritative sites built
- Guest posting and outreach campaigns monthly here
- Broken link building and resource page outreach
- Link monitoring and disavow file management done (explore link building services)
Reporting
- Fully branded reports with your agency logo
- Monthly performance metrics and ranking tracking here
- Traffic analytics and conversion data shown monthly
- Competitor analysis and industry benchmarking data too
Benefits of White Label SEO
Expand Services Without Hiring
You avoid the high costs of hiring SEO staff for your agency. No salaries pensions or training costs to manage at all here. SEO specialists in UK cost between £40,000 and £80,000 yearly plus overhead. White label lets you offer SEO for fraction of that cost.
Scale Up or Down Easily
You can take on more clients during busy seasons fast here. Scale back during quiet periods with no staff to worry about. Most UK providers offer month to month contracts with no long commitments. This flexibility helps you manage cash flow better always.
Access Premium Tools
White label providers use expensive SEO tools you don't buy. This includes Ahrefs SEMrush Screaming Frog and more premium software. These tools cost between £500 and £2,000 monthly to license. You get access without paying for any of them directly.
Keep Client Relationships
You maintain direct contact with clients through the whole process. The provider works invisibly in the background for you always. All communication happens under your agency brand name only here. Clients see you as their one stop shop for all marketing.
Increase Revenue Fast
You can start offering SEO services to clients within days. No long hiring process or team building required at all here. Each client brings in between £1,000 and £4,000 extra monthly revenue. The profit margin is usually between 50% and 100% total. For specialized services like our private jet SEO, margins can be even higher.
How to Choose a White Label Provider
UK Based Team
Choose providers with UK based SEO teams who understand your market. They know UK search patterns client expectations and local business needs. Communication is easier with same time zone and language fluency.
White Hat Only
Verify they use only white hat SEO tactics approved by Google. Ask about their link building methods and content creation process. Avoid providers who promise fast results or guaranteed rankings always.
Full Transparency
Choose providers who show you all work they do. You should have access to content before it goes live. You should see all backlinks they build for your clients. Transparency builds trust and protects your agency reputation here.
Branded Reporting
All reports must be fully branded to your agency only. This includes your logo colors and agency contact details shown. Reports should be client ready with no mention of provider. Check reporting quality before signing any contracts with them.
Case Studies and References
Ask for case studies from other UK agencies they serve. Check testimonials and success stories from their existing partners here. Contact their current partners if possible to verify service quality. Good providers are happy to share references with you.
Dedicated Support
You need responsive support when client questions come up fast. Look for providers who offer dedicated account managers for you. Check response times and support hours they offer to partners. Good communication is essential for smooth white label partnerships always.