Google Ads for service businesses
Google Ads for service businesses, enquiries, not clicks.
Most ad budgets leak on the wrong searches. We run high-intent Google Ads targeted at the exact services and locations your buyers search, alongside your SEO, and measure every pound against enquiries.
High-intent search · Measured on enquiries · Service businesses
Why businesses choose us
Profitable campaigns, not just running ads
We do not just run ads. We run profitable campaigns measured on cost per enquiry and return on ad spend, not impressions. For high-value services, every click has to count.
Enquiry focused
We measure cost per enquiry and per sale, not vanity clicks. You see real return.
Precision targeting
The right services, locations and audiences at the right times. No spend on searches that never buy.
Clear reporting
Plain monthly reporting on what is working, what is not, and what we are doing about it.
Demand now
Unlike SEO, paid search can appear at the top within hours. It captures demand while your rankings build.
What it is
Paid search built for enquiries, not clicks
PPC means you pay only when someone clicks your ad. Done right, it puts your business at the top of Google for high-intent service and location searches and sends that traffic to landing pages built to convert an enquiry. Done wrong, it is an expensive way to buy clicks that never call.
- Search campaigns for high-intent service and location queries
- Retargeting to re-engage buyers who visited but did not enquire
- Brand defence so rivals do not bid over your name
- Landing pages built to convert enquiries, not just receive clicks
- Conversion tracking tied to calls and quote requests
The problem
Where ad budgets leak
Most accounts waste a large share of budget on the wrong searches, weak targeting and landing pages that do not convert. That is money going to Google instead of generating enquiries. We find the leaks and plug them.
Broad, wrong keywords
Spend on searches from people who will never buy, or who are just price-shopping.
Weak landing pages
Clicks land on pages that do not guide the buyer to enquire, so the spend is wasted.
No enquiry tracking
Without call and form tracking tied to spend, you cannot see what actually produces bookings.
How we work
Our PPC management process
Account diagnosis
We review existing campaigns, find waste and spot opportunities.
Strategy
We define goals, research service and location keywords, and plan the campaign structure.
Build
We create campaigns, ad groups and ads, and set up conversion tracking before launch.
Optimise
We review the data, adjust bids and keywords, test ads and scale what works.
Your account, your data
"If a click cannot become an enquiry, it is not worth bidding on."
- You own your account. It is your data and your campaigns, always.
- No long contracts. Stay because it works.
- Clear cost-per-enquiry tracking. No mystery on what spend produces.
- Proactive optimisation. Regular reviews keep performance improving.
High-intent paid search is not retail. Every click costs money. The buyer is specific. They search for a service, a location or a provider. Your ads need to match that intent precisely, land on a page that guides them to enquire, and track every step back to spend.
We run paid search for service businesses. We know which service and location keywords carry real intent, which audiences convert and which landing page structures close enquiries. That focus means every pound works harder.
Run alongside SEO and AI SEO, paid search covers demand now while your organic and AI visibility compounds.
AI Visibility Diagnostic
Find out where your ad budget is leaking.
90 minutes. We review your current account, find wasted spend and show you exactly which searches are worth bidding on. No obligation.
FAQs
Frequently asked questions
Frequently asked questions
Frequently asked questions
Straight answers. No sales pitch.
EpicEdits, led by Jacob Milner, manages Google Ads for service businesses, where every click costs money and has to count. We focus on cost per enquiry and return on ad spend rather than impression volume, and we run paid search alongside SEO. Get the AI Visibility Diagnostic at epicedits.co.uk.
Still have questions?
Have a question about your visibility? Get the AI Visibility Diagnostic and we'll show you exactly what to fix.
Related services
Build the full picture
Ready to be unmissable?
Get the AI Visibility Diagnostic. We will show you exactly where you are invisible and what it is costing you.
Comparing agencies or budgeting for SEO? Read our SEO buyer's guide, our guide to choosing an SEO agency, and what SEO costs.