How long does a technical SEO audit take?

A full audit of a service business site usually takes five to seven working days. We start with crawl and indexing, then check schema and JSON-LD, Core Web Vitals and AI bot access, and finish with a prioritised action plan. Sites with complex page structures or several domains can take up to ten days. Fixing the issues is a separate phase, usually two to six weeks depending on what we find.

Will fixing technical issues improve my rankings on its own?

Technical SEO removes what holds you back and clears the path so content, landing pages and authority can rank. On its own it rarely creates rankings from nothing, but without it the rest of your SEO underperforms. We treat it as the foundation the whole programme is built on.

Do you fix the issues, or only report them?

We fix them. We implement directly on most platforms, or work alongside your developers with exact specifications. You get a clean foundation, not a report that sits in a drawer.

What access do you need to audit my site?

To start we only need the live URL. For implementation we ask for access to your CMS, Google Search Console and your analytics. We list exactly what we need before any work begins.

How do you handle schema for service and location pages?

We deploy Organisation, Service, FAQPage and location-level structured data so Google and AI engines can read your business details, services and service areas. Clean schema is what lets ChatGPT and Perplexity cite your pages by name.

For service businesses that want to rank

Technical SEO that lets Google and AIactually see your site.

Good content cannot rank on a broken site. Crawl errors, slow pages, missing schema and blocked AI bots keep your services and locations invisible. We find every issue and fix it.

Service businesses only · Implementation, not just reports · AI Visibility Diagnostic

Who this is for

Built for service business sites, not generic templates

Growing service businesses face technical problems a general agency rarely sees. Location pages that compete with each other. Service and pricing data that AI tools cannot read. AI crawlers locked out by default. We build the foundation that fixes all three.

Multi-service businesses

Service and location pages that need to index cleanly and rank without cannibalising each other.

Local and multi-branch firms

Location and branch pages that need fast load times and correct local and location schema.

Larger sites and directories

Larger sites where crawl budget, duplicate content and redirect chains quietly hold rankings back.

What you get

The technical audit, and the fixes

Every finding is prioritised by ranking impact. We fix issues directly or hand your developers precise implementation specs.

Indexing and crawl diagnostics

Sitemaps, robots.txt, canonical conflicts and crawl budget. Every page accounted for, no page left orphaned.

Core Web Vitals and speed

LCP, INP and CLS reviewed against Google thresholds. Image, code and caching fixes so pages load fast on mobile.

Structured data validation

Organisation, Service, FAQPage and LocalBusiness JSON-LD audited and corrected. Service and location schema added where missing.

AI bot access

GPTBot, CCBot and other AI crawlers given explicit access in robots.txt, so your pages are visible to the tools buyers now use first.

Internal linking and orphan pages

Every page mapped for inbound links. Orphan pages connected to the right hubs.

Redirects and duplicate content

Redirect chains cleared, duplicate pages consolidated, canonicals verified across the whole site.

Core Web Vitals, LCP, INP and CLS targets for a technical SEO audit

All three Core Web Vitals in the green is the goal. It is the foundation every good ranking is built on.

The problem

Are technical faults quietly hurting your rankings?

Most business owners do not know they have a technical problem. The site looks fine. But Google and AI engines see blocked resources, slow pages, duplicate content and missing schema, and they hold the site back.

Slow on mobile

Customers search on phones on the move. Slow pages lose them before the content loads.

Pages cannibalising

Several pages chasing the same query split your ranking power and confuse Google.

Unreadable to AI

Without clean schema and bot access, ChatGPT and Perplexity cannot read your services, locations or pricing.

How we work

From deep crawl to clean foundation

Comprehensive crawl

A deep crawl of the entire site. Every page, resource and issue found.

Issue identification

Every issue categorised by type and severity. Nothing hidden.

Impact prioritisation

Issues ranked by ranking impact. The fixes that move the needle come first.

Implementation

We fix the issues ourselves, or hand your developers exact specs.

Why specialist

Why a specialist fixes what a generalist misses

"A fast site is the floor, not the finish. Rankings are won on clean schema, indexable service pages and open AI access."

A general technical audit checks speed and tags. A thorough technical audit also checks that your service schema is machine-readable, that AI crawlers can reach your pages, and that no two pages are fighting for the same search. Our technical SEO checklist walks through every item we test.

That is the difference between a tidy report and rankings that move. It is why we connect every technical fix to AI search visibility and landing page performance.

Our Citation Gap Method starts with the technical foundation. Clean crawling and open AI access are prerequisites for everything else.

Frequently asked questions

Questions about technical SEO

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