Case Study: Private Jet Charter SEO
How route-based SEO delivered 187% more charter quotes, 292% organic traffic growth, and 38% lower cost per lead for a Florida private aviation broker.
Charter Quotes
Organic Traffic
Cost Per Lead
Client Profile
Business Type
Boutique private jet brokerage specialising in on-demand charter solutions
Location
South Florida, USA
Fleet Access
4,000+ aircraft worldwide (Light Jets to Heavy Jets)
Safety Standards
ARGUS Gold and Wyvern Wingman-rated operators only
The Challenge
High Advertising Costs
Industry average Cost Per Click for "jet charter" keywords: £75-£100. Broad terms attracted unqualified traffic who couldn't afford £50,000+ flights.
Low-Quality Leads
Typical broker web lead close rate: 1-2%. Most enquiries came from "tyre kickers" and aspirational browsers, not buyers with actual flight plans.
Generic Keyword Strategy
Previous SEO focused on vanity keywords like "private jet" and "luxury charter" - high volume but low intent.
The Solution: Route-Based SEO Strategy
1Programmatic City Pair Pages
Instead of targeting generic keywords, we built scalable landing pages for specific routes. Each page included:
- Flight time and distance data
- Recommended aircraft for each route
- Starting price estimates
- Instant quote request forms
Examples: Miami to Teterboro, Naples to Aspen, Palm Beach to Van Nuys
2Aircraft-Specific Content
Created authoritative content around specific aircraft models to capture users in the aircraft selection phase:
- Gulfstream G650 charter guide
- Challenger 300 specifications and pricing
- Citation CJ4 vs Phenom 300 comparison
3Niche Service Keywords
Targeted high-intent "logistics" keywords where price sensitivity is low:
- Pet transport via private jet
- Medical evacuation flights
- Last-minute charter availability
Results (8-Month Performance)
Charter Quote Requests
Route-specific pages attracted users with actual flight plans, dramatically increasing qualified enquiries.
Organic Traffic Growth
Programmatic pages dominated long-tail searches for specific routes and aircraft types.
Cost Per Lead
Organic rankings eliminated dependence on £75-£100 CPC paid advertising for generic terms.
Empty Leg Enquiries
Automated empty leg pages turned wasted inventory into searchable, bookable content.
Key Takeaways
Intent beats volume
Users searching specific routes have destinations and timelines. They convert at 8x the rate of generic searchers.
Technical authority matters
Detailed aircraft specifications and route data build expert positioning that attracts serious buyers.
Programmatic SEO scales
Building thousands of route pages automatically captures long-tail traffic that competitors miss.
ROI justifies investment
One charter booking (£15,000-£150,000) can justify months of SEO investment.
Frequently Asked Questions
Your questions, answered
Whether you're a new client or a long-time partner, we're here to help. Below are answers to the most common questions.
Most charter operators see measurable improvements within 3-4 months. In this case study, the Florida broker achieved 187% more charter quotes within 8 months. Route-specific pages can rank faster than competitive generic terms.
Ready for Similar Results?
Epic Edits specialises in private jet SEO services. We limit capacity to 2 private aviation clients per month to ensure focused attention on your growth.