Hotel & Resort SEO Specialists
Hotel SEO That Fills Rooms, Not Just Rankings
We help boutique hotels, luxury resorts, and hotel groups get found by guests searching for their perfect stay—and book directly on your website. Stop giving 15-25% commission to Booking.com and Expedia.
What is Hotel SEO?
Hotel SEO is search engine optimisation for boutique hotels, luxury resorts, hotel groups, and independent properties. It targets guests searching for "boutique hotel London," "luxury resort Cotswolds," "spa hotel Yorkshire," and "romantic getaway UK."
The strategy focuses on reducing OTA dependency (15-25% commission per booking) by driving direct bookings through organic search. This includes: location landing pages, room and suite content, amenity pages, local attraction guides, technical SEO for booking engines, and link building from travel publications and destination guides.
Goal: rank for hotel keywords in your destination, capture direct bookings, reduce OTA fees, build guest loyalty and repeat bookings.
Why Hotels Choose Epic Edits
We understand hospitality. Direct booking optimisation. Seasonal demand. OTA competition. Our SEO strategies are built for your industry.
AI-Era Visibility
Get featured in ChatGPT, Perplexity, and Google AI Overviews. When travellers ask AI for hotel recommendations, your property appears first.
Revenue Attribution
We track direct bookings, conversion rates, and revenue—not vanity metrics. Know exactly which pages drive real reservations for your property.
Hospitality Specialists
We understand room types, rate parity, seasonal pricing, and the guest journey from search to booking confirmation.
The Problem
OTA Dependency Costs You Thousands Every Month
When a guest searches 'hotel near Big Ben' and you're not on page one, that booking goes to an OTA—costing you 15-25% commission. Every search you miss is profit lost to Booking.com or Expedia. Hotels with strong organic visibility capture direct bookings at full rates.
- 73% of travellers research hotels online before making a reservation
- Guests searching your hotel name should find YOU first—not an OTA ad
- Save 15-25% per booking by capturing guests through organic search
What's Included
Complete Hotel SEO Services
Everything you need to dominate search results and drive direct bookings to your property.
Technical SEO
Complete website audit, page speed optimisation, mobile experience enhancement, and hotel schema markup for rooms, rates, and reviews.
Content Strategy
High-converting room and suite pages, amenity content, local area guides, and wedding & event venue pages that drive bookings.
Local SEO
Google Business Profile optimisation, local pack ranking strategy, review management, and nearby attraction pages.
Link Building
Travel publication placements, destination guide features, hospitality industry links, and local business partnerships.
Analytics & Reporting
Direct booking tracking, revenue attribution, monthly performance reports, and competitor ranking analysis.
AI SEO
AI Overview optimisation, ChatGPT & Perplexity visibility, voice search optimisation, and LLM-readable content strategy.
The 2026 SEO Landscape
Search is changing fast. AI Overviews, ChatGPT, and Perplexity are reshaping how travellers find hotels and resorts.
AI Overviews Trigger on 16%+ of Queries
Google's AI Overviews now appear on over 16% of searches—and growing. Sites cited in AI Overviews see an 80% CTR boost. Being cited is the new ranking.
ChatGPT is the 4th Most-Visited Site Globally
ChatGPT now gets over 5 billion visits monthly. Travellers are asking AI assistants for hotel recommendations—is your property in those answers?
'Search Everywhere Optimisation' Is Here
Your guests search on YouTube, TikTok, Reddit, and AI assistants—not just Google. SEO now means being visible wherever travellers look.
E-E-A-T & Citations Over Clicks
Experience, Expertise, Authoritativeness, and Trust matter more than ever. Google and AI systems prioritise authoritative hospitality sources.
Why Epic Edits
Why Choose Epic Edits for Hotel SEO?
We guarantee commercial accountability. While others chase rankings and traffic, we're obsessed with what actually matters: turning searches into direct bookings and measurable revenue.
- Hospitality Industry Specialists – We understand room inventory, seasonal rates, OTA competition, and the guest journey
- Data-Driven Results, Not Empty Promises – Every strategy is backed by data with direct booking tracking
- Transparent Communication & Partnership – Direct access to your dedicated SEO specialist with monthly reports
- Boutique Agency, Senior Attention – No junior account managers reading scripts. Work directly with experienced specialists
How It Works
Our Simple 3-Step Process
No complexity. No confusion. Just a clear path to dominating hotel search.
Book a Call
We'll discuss your property, target markets, and current SEO situation. No sales pressure—just an honest conversation.
Get Your Strategy
We'll audit your site, research your competitors, and create a custom SEO roadmap designed to drive direct bookings.
See Results
We execute the strategy, track everything, and report on the metrics that matter: direct bookings, revenue, and OTA savings.
Frequently Asked Questions
Whether you're a new client or a long-time partner, we're here to help. Below are answers to the most common questions.
Most hotels see improved search rankings within 3-6 months, with significant direct booking increases within 6-12 months. Local SEO for hotels can show faster results. We track performance monthly so you see exactly how your visibility and bookings are growing.
Get Your Free Hotel SEO Audit
Find out exactly what's holding back your property's search visibility. Our comprehensive audit reveals the technical issues, content gaps, and keyword opportunities.