Cookie Policy

    Last updated: October 2025

    1. Introduction

    This Cookie Policy explains how Epic Edits LTD ("we", "us", or "our") uses cookies and similar technologies on our website in compliance with the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR. This policy should be read alongside our Privacy Policy.

    2. What Are Cookies

    Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our site, and enabling certain functionality.

    Similar technologies include web beacons, pixels, local storage, and session storage, which we collectively refer to as "cookies" in this policy.

    3. Legal Basis for Using Cookies

    Under UK PECR, we need your consent to use non-essential cookies. We obtain this through our cookie consent banner when you first visit our website. You can change your cookie preferences at any time using your browser settings or our cookie preference tool.

    4. Types of Cookies We Use

    Strictly Necessary Cookies (No Consent Required)

    These cookies are essential for the website to function and cannot be switched off. They enable:

    • Session management and authentication
    • Security features and fraud prevention
    • Load balancing and performance optimization
    • Cookie consent preferences storage

    Legal Basis: Legitimate interest in providing a functioning website

    Analytics Cookies (Consent Required)

    These cookies help us understand how visitors interact with our website:

    • Google Analytics 4: Tracks user behavior, page views, session duration, and traffic sources
    • Microsoft Clarity: Records user sessions to improve website usability
    • Conversion tracking and goal completion
    • Website performance and error monitoring

    Duration: Up to 2 years

    Legal Basis: Consent

    Functionality Cookies (Consent Required)

    These cookies enhance your experience by remembering your preferences:

    • Language and region preferences
    • Theme settings (light/dark mode)
    • Font size and accessibility preferences
    • Recently viewed pages or products

    Duration: Up to 1 year

    Legal Basis: Consent

    Marketing/Advertising Cookies (Consent Required)

    These cookies are used to deliver relevant advertisements and measure campaign effectiveness:

    • Google Ads: Conversion tracking and remarketing
    • LinkedIn Insight Tag: Professional targeting and analytics
    • Facebook Pixel: Social media advertising and remarketing
    • Third-party advertising networks

    Duration: Up to 2 years

    Legal Basis: Consent

    5. Third-Party Cookies

    We work with trusted third-party service providers who may set cookies on our website:

    Provider Purpose Privacy Policy
    Google Analytics Website analytics View
    Google Ads Advertising & remarketing View
    LinkedIn Professional marketing View
    Facebook/Meta Social media marketing View

    6. Managing Your Cookie Preferences

    Cookie Consent Tool

    When you first visit our website, we display a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customize your preferences. You can update your choices at any time by clicking the "Cookie Settings" link in our footer.

    Browser Settings

    Most web browsers allow you to control cookies through settings. You can:

    • View and delete existing cookies
    • Block third-party cookies
    • Block cookies from specific websites
    • Block all cookies (may affect website functionality)
    • Delete all cookies when closing the browser

    Browser-Specific Instructions:
    Chrome | Firefox | Safari | Edge

    Opt-Out Tools

    7. Impact of Disabling Cookies

    If you disable cookies, certain website features may not function properly:

    • Strictly Necessary Cookies: Website functionality will be severely impaired
    • Functionality Cookies: Preferences won't be saved; you'll need to reset them each visit
    • Analytics Cookies: We won't be able to improve your experience based on usage data
    • Marketing Cookies: You'll still see ads, but they won't be tailored to your interests

    8. Cookie Duration

    Cookies are categorized by duration:

    • Session Cookies: Temporary cookies deleted when you close your browser
    • Persistent Cookies: Remain on your device for a set period (up to 2 years) or until manually deleted

    9. Do Not Track Signals

    Some browsers have "Do Not Track" (DNT) features. While we respect your privacy choices, there is currently no industry standard for DNT signals. We respond to opt-out requests made through our cookie consent tool and browser settings.

    10. Children's Privacy

    Our website is not intended for children under 18. We do not knowingly collect data from children via cookies. If you believe a child has accessed our site, please contact us immediately.

    11. Updates to This Policy

    We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. Material changes will be notified through our website or via email.

    12. Contact Us

    If you have questions about our use of cookies or wish to exercise your rights, please contact us:

    Epic Edits LTD
    Email: info@epicedits.co.uk
    Phone: 020 4576 3998
    Address: 128 City Road, London, EC1V 2NX, United Kingdom

    13. Regulatory Authority

    For cookie and privacy concerns, you can contact the UK Information Commissioner's Office (ICO):

    Website: www.ico.org.uk
    Telephone: 0303 123 1113