Epic Edits – Google PPC Services
Google PPC Services That Actually Make You Money
Most businesses waste money on Google Ads. Wrong keywords. Poor targeting. Bleeding budget. We fix that.
We run profitable PPC campaigns. Every pound tracked. Every click measured. You see exactly what you get for your money. No wasted spend.
Why UK Businesses Choose Our PPC Services
We don't just run ads. We run profitable campaigns. Big difference.
Every penny tracked. We measure cost per lead, cost per sale. You see real return on investment.
Right keywords. Right audiences. Right times. No wasted clicks on people who'll never buy.
No jargon. No fluff. Monthly reports that show what's working, what's not, and what we're doing about it.
What Is PPC Advertising?
PPC (Pay-Per-Click) means you only pay when someone clicks your ad. Google Ads shows your business at the top of search results. You pay for attention, but only when someone's interested enough to click.
Done right, PPC delivers immediate traffic and predictable leads. Done wrong, it's an expensive way to waste money. We make sure it's done right.
Instant Visibility
Unlike SEO, PPC works immediately. Your ads can appear at the top of Google within hours of launching.
Precise Targeting
Show ads to exactly who you want. By keyword, location, device, time of day, and more.
Measurable Results
Track everything. Clicks, calls, form fills, purchases. Know exactly what your advertising pounds buy.
PPC Campaign Types We Manage:
Wasted Ad Spend Is Costing You More Than You Think
Most businesses running Google Ads waste 25-50% of their budget. Wrong keywords. Poor targeting. Bidding mistakes. Bad landing pages.
That's money going directly to Google instead of generating customers. We find the leaks and plug them.
Average Google Ads account wastes 76% of budget on wrong keywords
Most accounts target far too many irrelevant terms.
Landing page issues kill 50% of potential conversions
Getting clicks is only half the battle.
Poor Quality Scores cost you 400% more per click
Google charges more for poorly optimised ads.
Signs Your PPC Is Underperforming:
- ✗High spend, low conversions
- ✗Low Quality Scores (below 7)
- ✗No idea which keywords convert
- ✗Spending on broad match only
- ✗No negative keyword list
- ✗Same ads running for months unchanged
What's Included in Our PPC Services
Complete campaign management. From strategy to optimisation to reporting.
Find the keywords that drive sales, not just clicks.
- • Commercial intent analysis
- • Competitor keyword research
- • Negative keyword identification
- • Match type strategy
Compelling ads that get clicks and conversions.
- • Responsive search ads
- • Ad extension setup
- • A/B testing
- • Quality Score optimisation
Organised campaigns that maximise performance.
- • Logical campaign organisation
- • Tight ad groups
- • Smart bidding setup
- • Budget allocation
Turn clicks into customers with better landing pages.
- • Conversion optimisation tips
- • Message match review
- • Speed recommendations
- • Mobile optimisation
Continuous improvement for better results over time.
- • Bid adjustments
- • Search query analysis
- • Ad testing
- • Budget reallocation
Clear reporting that shows what matters.
- • Conversion tracking setup
- • Monthly performance reports
- • ROI calculation
- • Actionable recommendations
Our PPC Standards:
- ✓Proper conversion tracking
- ✓Weekly optimisation reviews
- ✓Regular negative keyword updates
- ✓Continuous ad testing
- ✓Full account transparency
- ✓Monthly strategy calls
Why Choose Our PPC Services?
We focus on profit, not vanity metrics. Your success is measured in revenue, not impressions.
You Own Your Account
It's your data, your campaigns. We never hold accounts hostage.
No Long Contracts
Month-to-month. Stay because it works, not because you're trapped.
Clear ROI Tracking
Know exactly what your ad spend generates. No mystery.
Proactive Optimisation
We don't set and forget. Weekly reviews keep performance improving.
PPC Management Packages
Transparent pricing. Management fees plus your ad spend. No hidden costs.
For smaller ad budgets
For scaling businesses
For larger budgets
UK PPC Market Facts
UK Businesses Spend £5.5B on PPC Annually
Digital advertising is growing. Businesses investing in PPC are capturing customers from those who aren't.
Average Google Ads ROI Is 200%
For every £1 spent, businesses make £2 back on average. Well-managed campaigns can do much better.
65% of High-Intent Clicks Go to Ads
For commercial searches where people are ready to buy, most clicks go to paid ads, not organic results.
50% of Small Businesses Use PPC
Half of UK small businesses run paid advertising. If you're not, your competitors probably are.
Our PPC Management Process
Account Audit
Review existing campaigns (if any). Identify waste. Find opportunities.
Strategy Development
Define goals. Research keywords. Plan campaign structure.
Campaign Build
Create campaigns, ad groups, ads. Set up tracking. Launch.
Optimisation
Review data. Adjust bids. Refine keywords. Test ads.
Testing
A/B test ads. Try new audiences. Experiment with formats.
Report & Scale
Share results. Identify winners. Scale what works.
Not Sure If PPC Is Right for You?
Take our quiz to discover which marketing channels will deliver the best results for your business.
Discover Your StrategyWhy Our PPC Management Delivers Better Results
We optimise for revenue and profit, not just clicks or impressions. Your success is our success.
Every decision backed by data. No guessing. We test, measure, and improve continuously.
Not set-and-forget. Weekly reviews. Proactive optimisation. Always improving.
Get Your Free PPC Audit
Find out where you're wasting money. See how to improve performance. Get actionable recommendations.
Get Your Free PPC AuditCommon Questions About PPC Services
Results You Can Measure
Our clients typically see £2+ return for every £1 spent on ads.
We typically reduce wasted spend by 30% in the first month.
You own your account. See everything we do.
Get Your Free PPC Audit
Find out where you're wasting money. See how to improve performance. Get a clear action plan.