Most private jet websites look expensive. But they fail at SEO. Pretty design means nothing if Google can't find you.
We've audited hundreds of charter websites. The same problems appear again and again. Easy fixes that nobody makes. Money left on the table.
Our private jet SEO services fix these issues. But first, let's look at what goes wrong.
of jet websites lack schema markup
have broken internal links
potential annual loss per operator
What Is the Biggest SEO Mistake Private Jet Websites Make?
Targeting the wrong keywords. Most charter companies chase broad terms like "luxury travel." Wrong move. These terms attract dreamers, not buyers.
Wrong Keywords Cost Bookings
Keywords That Waste Money
- • "luxury travel" - 15,000 searches, 2% conversion
- • "cheap private jet" - Attracts price shoppers
- • "private jet lifestyle" - Content tourists only
Keywords That Convert
- • "Citation CJ4 charter London" - 200 searches, 8.5% conversion
- • "private jet Nice to Monaco" - Specific intent
- • "Gulfstream charter UK" - Technical buyer
Less search volume. Higher conversion. One £50,000 booking beats 1,000 visitors who never buy. Read our guide to keywords buyers actually use.
Why Does Missing Schema Markup Matter So Much?
Schema tells Google what your content means. Without it, Google guesses. Guessing leads to poor rankings. This is the easiest fix with the biggest impact.
Schema Types Every Charter Website Needs
LocalBusiness - Your company details
Service - Charter services offered
FAQPage - Common questions answered
Product - Aircraft specifications
BreadcrumbList - Site navigation
Review - Client testimonials
Adding schema takes hours, not weeks. Yet 93% of jet websites skip it. That's why our schema markup guide is one of our most popular resources.
How Does Poor Mobile Experience Kill Rankings?
68% of wealthy clients research jets on mobile. Between meetings. At airports. In cars. If your site loads slow on a phone, you lose them.
Mobile Problems We See Constantly
- • Pages taking 5+ seconds to load
- • Quote forms impossible to fill on phone
- • Phone numbers you can't click to call
- • Images that stretch off screen
- • Menus that don't work on touch
Google uses mobile-first indexing. Your mobile site is your site. If it's broken on mobile, rankings drop everywhere. Learn more in how jet companies get found on Google.
What's Wrong with Most Aviation Website Content?
Generic content. No route pages. No aircraft details. Just fluff about "luxury experiences" that Google can't rank.
What Failing Sites Have
- • One page for "all services"
- • Generic stock photos of jets
- • No technical aircraft information
- • Same content as 50 other sites
- • No answers to real questions
What Winning Sites Have
- • Individual route pages
- • Detailed aircraft specifications
- • Real pricing transparency
- • FAQ sections with real answers
- • Content matching search intent
Content is where rankings come from. Thin content means thin results. Our 50 content topics guide shows what to write.
Why Do Broken Internal Links Matter?
Internal links spread authority through your site. Broken ones stop that flow. Google finds dead ends. Rankings suffer.
71% of Charter Sites Have These Link Problems
- Links to deleted aircraft pages
- Orphaned pages with no links pointing to them
- Important pages buried 4+ clicks from homepage
- No links between related content
Your best route pages need links from everywhere. Your homepage should link to key services. Every page should connect to related content. See our technical SEO checklist for the full audit process.
How Can Charter Operators Fix These Problems?
Most fixes are simple. They just need doing. Here's where to start.
Run a Technical Audit
Find all the broken links, missing schema, and speed problems. Tools like Screaming Frog do this for free.
Add Schema Markup
Start with LocalBusiness and Service schema. Takes a few hours. 30% visibility boost possible.
Create Route Pages
Build pages for your top 10-20 routes. Include aircraft options, flight times, general pricing.
Fix Mobile Experience
Test your site on a real phone. Make sure forms work. Make phone numbers clickable.
FAQs About Private Jet Website SEO Problems
Whether you're a new client or a long-time partner, we're here to help. Below are answers to the most common questions.
Run your site through Google's PageSpeed Insights and Search Console. Use Screaming Frog for a full crawl. These tools show most issues. Or get a professional SEO audit.
Ready to Fix Your Website's SEO Problems?
We audit private jet websites and fix what's broken. Our strategies have helped charter operators increase organic enquiries by 250%+.
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How Much Does It Cost to Charter a Private Jet?
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