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SEO gets you ranked. GEO gets you cited.
When a wealth manager asks ChatGPT "best private jet charter companies in London," the AI picks one or two operators to recommend. Everyone else is invisible. GEO is the discipline of being the one it picks.
200M+ monthly users
The most-used AI platform. Charter clients use it to research operators, compare routes, and ask for recommendations. You need to be the operator it names.
15M+ daily queries
The AI search engine of choice for researchers and professionals. It cites sources in real time. Being one of those sources drives direct, high-intent traffic.
Shown on 84% of searches
AI Overviews appear above organic results. If your site isn't structured for entity signals, you won't appear here — regardless of your Google rankings.
What We Do
Everything your GEO strategy needs
ChatGPT Citation Strategy
Structure your content so ChatGPT names your company when clients ask about private jet charters on specific routes or from specific locations.
Perplexity Visibility
Perplexity cites live web results. We make sure your pages are indexed, credible, and structured in the exact format Perplexity pulls from.
Google AI Overviews
AI Overviews appear above organic results for high-intent queries. We implement the entity signals and schema Google needs to feature your brand.
Entity-Rich Content
AI platforms cite authoritative entities. We build out your aircraft fleet, routes, airports, and services as structured entities AI can understand and reference.
Schema Markup for AI
Standard schema helps Google. AI-optimised schema helps ChatGPT, Perplexity, and Copilot too. We implement the full stack — Service, Fleet, Route, FAQPage.
Citation Monitoring
We test 30+ aviation queries across all major AI platforms weekly. You see exactly where you're being cited and where competitors are winning instead.
Why It Matters
The clients AI recommends get the booking
UHNW clients do not browse page one of Google. They ask ChatGPT. They search Perplexity. They read what Google's AI Overview surfaces. If your charter company is not in that answer, you do not exist to that client.
Our Process
How we build your GEO presence
Citation Audit
We test 30+ relevant queries across ChatGPT, Perplexity, AI Overviews, and Copilot. You see exactly where your brand appears — and where it doesn't.
Entity Mapping
We map your fleet, routes, airports, and services as structured entities. AI needs to know what you offer before it can cite you accurately.
Content & Schema
We write citation-ready content and implement the full schema stack — Service, Vehicle, FAQPage, BreadcrumbList — formatted for AI consumption.
Source Authority
AI tools cite sources they trust. We build presence on the publications, directories, and databases that feed the AI models covering private aviation.
Track & Refine
Monthly citation reports across all platforms. We test, measure, and adjust as the AI landscape evolves — so you stay visible as the platforms change.
The Technical Edge
Schema that makes AI understand your fleet
Most aviation websites are invisible to AI crawlers. The content exists but it is unstructured — vague fleet pages, contact forms hiding key details, no entity signals. AI cannot cite what it cannot understand.
GEO vs traditional SEO
| Factor | Traditional SEO | Generative Engine Optimisation |
|---|---|---|
| Goal | Rank on page one | Get cited in AI answers |
| Format | Keyword-optimised pages | Entity-rich, structured content |
| Competition | 10 blue links | One or two cited operators |
| User intent | Users click through | AI gives the answer directly |
| Key signals | Backlinks, keywords, speed | Schema, entities, source authority |
| Measurement | Rankings, organic traffic | Citation count, AI referral traffic |
GEO and SEO work best together. Strong SEO foundations accelerate GEO results. See our AI SEO services for the full picture.
GEO Questions Answered
Whether you're a new client or a long-time partner, we're here to help. Below are answers to the most common questions.
Generative Engine Optimisation (GEO) is the practice of structuring your website so AI platforms — ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot — cite your business by name when answering user queries. Traditional SEO earns rankings. GEO earns citations. In private aviation, where a UHNW client might ask ChatGPT 'which charter company should I use for London to Nice', being the cited operator wins the enquiry.