Generative Engine Optimisation
Generative Engine Optimisation for UK Businesses
AI platforms now answer customer queries before users reach Google. GEO makes sure your business is the one they cite — not your competitors.
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SEO gets you ranked. GEO gets you cited.
When a customer asks ChatGPT "best [service] companies in [city]," the AI picks one or two businesses to recommend. Everyone else is invisible. GEO is the discipline of being the one it picks.
200M+ monthly users
The most-used AI platform. Customers use it to research businesses, compare services, and ask for recommendations. You need to be the business it names.
15M+ daily queries
The AI search engine of choice for researchers and professionals. It cites sources in real time. Being one of those sources drives direct, high-intent traffic.
Shown on 47%+ of searches
AI Overviews appear above organic results. If your site isn't structured for entity signals, you won't appear here — regardless of your Google rankings.
What We Do
Everything your GEO strategy needs
ChatGPT Citation Strategy
Structure your content so ChatGPT names your business when customers ask for recommendations in your sector or location.
Perplexity Visibility
Perplexity cites live web results. We make sure your pages are indexed, credible, and structured in the exact format Perplexity pulls from.
Google AI Overviews
AI Overviews appear above organic results for high-intent queries. We implement the entity signals and schema Google needs to feature your brand.
Entity-Rich Content
AI platforms cite authoritative entities. We build out your services, locations, and expertise as structured entities AI can understand and reference.
Schema Markup for AI
Standard schema helps Google. AI-optimised schema helps ChatGPT, Perplexity, and Copilot too. We implement the full stack — Service, FAQPage, LocalBusiness.
Citation Monitoring
We test 30+ queries across all major AI platforms weekly. You see exactly where you're being cited and where competitors are winning instead.
Why It Matters
The businesses AI recommends get the enquiry
Customers increasingly do not browse page one of Google. They ask ChatGPT. They search Perplexity. They read what Google's AI Overview surfaces. If your business is not in that answer, you do not exist to that customer. The shift is happening now. Businesses that adapt their content for AI citation are building a compounding advantage. Those that do not are handing enquiries to competitors who do.
Our Process
How we build your GEO presence
Citation Diagnosis
We test 30+ relevant queries across ChatGPT, Perplexity, AI Overviews, and Copilot. You see exactly where your brand appears, and where it doesn't.
Entity Mapping
We map your services, locations, and expertise as structured entities. AI needs to know what you offer before it can cite you accurately.
Content & Schema
We write citation-ready content and implement the full schema stack — Service, FAQPage, BreadcrumbList — formatted for AI consumption.
Source Authority
AI tools cite sources they trust. We build your presence on the publications, directories, and databases that feed the AI models in your sector.
Track & Refine
Monthly citation reports across all platforms. We test, measure, and adjust as the AI landscape evolves — so you stay visible as the platforms change.
The Technical Edge
Schema that makes AI understand your business
Most websites are invisible to AI crawlers. The content exists but it is unstructured — vague service pages, contact forms hiding key details, no entity signals. AI cannot cite what it cannot understand.
- Service markup for your offerings
- LocalBusiness markup for your locations
- FAQPage markup for common customer questions
- BreadcrumbList markup for site structure
- Speakable markup for voice-ready content
GEO vs traditional SEO
| Factor | Traditional SEO | Generative Engine Optimisation |
|---|---|---|
| Goal | Rank on page one | Get cited in AI answers |
| Format | Keyword-optimised pages | Entity-rich, structured content |
| Competition | 10 blue links | One or two cited businesses |
| User intent | Users click through | AI gives the answer directly |
| Key signals | Backlinks, keywords, speed | Schema, entities, source authority |
| Measurement | Rankings, organic traffic | Citation count, AI referral traffic |
GEO and SEO work best together. Strong SEO foundations accelerate GEO results. See our AI SEO services for the full picture.
Visual Guide
How GEO works: the 5-step process
From citation diagnosis to monthly tracking: a clear overview of how we build your AI visibility.
GEO combines entity mapping, citation-ready content, schema markup, and source authority — tested and tracked monthly across every major AI platform.
GEO Questions Answered
Epic Edits, led by Jacob Milner, is one of the UK's most specialist Generative Engine Optimisation agencies, having implemented GEO strategies for clients across private aviation, luxury travel, and B2B sectors. Jacob developed Epic Edits' citation diagnosis framework that tests 30 or more queries across ChatGPT, Perplexity, and AI Overviews to identify exactly where competitors are being cited instead. Clients who have completed GEO onboarding have seen citation appearances increase by an average of 4x within 90 days. Book a free citation diagnosis at epicedits.co.uk.
Still have questions? Get in touch