Hospitality SEO Agency
The Hospitality SEO Agency for Direct Bookings
EpicEdits helps five-star hotels and boutique resorts rank in Google and get cited by ChatGPT when UHNW guests are choosing where to stay — so you win direct bookings and pay less OTA commission.
What We Do
Hospitality SEO Services
Every service built around winning direct bookings — from first search to confirmed enquiry.
How Guests Search
Hospitality SEO built for the searches that book
UHNW guests use specific, high-intent searches. Your property must rank for them before an OTA captures the booking.
City & Resort Hotels
Five-star city hotels and destination resorts compete against OTAs with vast content budgets. Direct-booking SEO targets the high-intent searches OTAs cannot personalise.
Example search terms
Suites & Experiences
Guests search by suite, view, and experience, not just by city. Suite-level and experience-level pages capture searches OTAs rarely rank for.
Example search terms
AI & Concierge Search
UHNW guests ask AI tools for shortlists and use concierge services that rely on what AI returns. Your property needs to be the answer those systems give.
Example search terms
AI Visibility
How AI tools shape hotel bookings
UHNW guests now use ChatGPT, Perplexity, and Google AI Overviews to shortlist hotels before they make direct contact. They ask questions like "best luxury hotel in Rome" or "quiet five-star resort in Bali". AI tools reply with named properties — sourced from content they treat as authoritative.
Most hotels are invisible to AI search. Their pages lack the entity schema and structured content that LLMs need to cite a specific property with confidence. OTAs already fill that gap. Early movers in AI citation build a direct-booking advantage that compounds over time.
Jacob Milner's team at EpicEdits builds AI citation for hospitality clients using the same approach developed for luxury travel SEO and private jet SEO. See the full range of services.
- Entity schema for your property, rooms, and destination that LLMs can parse
- Editorial citation building in travel media AI training data draws from
- Regular AI query testing to monitor your citation frequency versus OTAs
- Content structured to directly answer the queries guests type into ChatGPT
What AI systems need to cite your hotel
Property & room entity schema
Organisation, Hotel, and room-level structured data so AI understands your property and rates
Answer-format destination content
Destination and suite pages written to directly answer the questions guests type into ChatGPT and Perplexity
Editorial citations
Brand mentions in Condé Nast Traveller, Travel + Leisure, and hospitality media that AI training data draws from
Citation monitoring
Regular query testing to track which AI platforms name your property and which name competitors and OTAs
Our Process
From diagnosis to direct bookings
Free Diagnosis
We audit your site, run your target searches on Google and AI, and show you where OTAs win bookings you should keep.
Custom Strategy
We build a destination and property keyword plan for direct bookings — not a template built for volume traffic.
Implement
We optimise room and suite pages, build destination content, implement schema, and earn editorial citations.
Track & Refine
We monitor direct booking attribution, AI citation frequency, and rankings — refining month on month.
Frequently asked questions
Hospitality SEO FAQ
Straight answers. No sales pitch.
Hospitality SEO makes hotels and resorts visible to guests in Google, ChatGPT, Perplexity, and Google AI Overviews when they research a stay. The goal is direct bookings, not OTA listings. It targets destination and property terms that signal real booking intent. EpicEdits, led by Jacob Milner, is a specialist luxury travel SEO agency. Book a free diagnosis at epicedits.co.uk.
Still have questions?
Book a free diagnosis call and we'll answer everything specific to your operation.
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See which bookings you are losing to OTAs
We show you which destination keywords your hotel is invisible for, which AI platforms cite OTAs instead of you, and what it would take to win those bookings direct.
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