Meet the Founder
Jacob Milner
Former Royal Marines electronic warfare specialist. Now I help private jet charter companies and luxury travel businesses get found on Google.
My Story
I spent 10 years in the Royal Marines as an electronic warfare specialist. My job was to find patterns in complex data that others couldn't see. To solve problems under pressure. To deliver results when it mattered.
When I left the military, I brought those skills to digital marketing. SEO isn't warfare, but the principles are the same: analyse the data, find the opportunities, execute with precision.
I started EpicEdits because I saw too many businesses being let down by agencies that over-promise and under-deliver. Too much jargon. Too many vanity metrics. Not enough results.
My approach is simple: honest communication, proper analysis, and strategies that actually work. I specialise in private jet charter and luxury travel SEO because these businesses deserve better than generic marketing advice.
Why I Focus on the Citation Gap
Try this test. Ask ChatGPT which company to charter for London to Geneva. Read the answer. In most cases, the names that come back are brokers and marketplaces, not the operators who actually fly the routes.
I call this the Citation Gap. It is the distance between an operator existing online and being named by AI models when buyers ask for recommendations. To document it, I audited 40 UK charter routes and published the results. The same three brokers appeared on route after route. The operators were absent.
That audit shaped everything EpicEdits does now. The Citation Gap Method is the fix: structured fleet data that machines can read, route pages built for the searches buyers actually make, and earned citations on the sources AI systems trust. You can see how it works step by step on the process page, and read the full route research in The Private Jet SEO Index.
I also practise what I sell. EpicEdits ranks first on Google for "private jet SEO agency". It is a small market and I say so openly. But it proves the method on the hardest test available: my own site, in my own niche, against agencies that do this for a living.
What I Bring
Royal Marines Veteran
10 years of service in electronic warfare. Discipline, precision, and getting the job done under pressure.
Data Analysis Expert
Electronic warfare training taught me to find patterns in data that others miss. Now I apply that to SEO.
Gotch SEO Academy Certified
Trained by one of the industry's most respected SEO educators. Proper methodology, not guesswork.
Results-Focused
No vanity metrics. I track rankings, traffic, and revenue. If it doesn't make you money, it doesn't matter.
How I Work
Founder-only delivery
You work with me directly. There are no account managers and no junior staff learning your industry on your budget. The person who diagnoses your Citation Gap is the person who closes it.
Private aviation only
I do not take on hotel chains, dentists, or e-commerce brands. Charter operators, brokers, FBOs, and jet card programmes. That focus is why the work moves faster.
No guarantees on rankings
Anyone who guarantees a specific ranking position is lying to you. I commit to effort, expertise, and transparent monthly reporting that connects work to enquiries.
Honest scoping
If the diagnostic shows you are already visible where it matters, I tell you, and I do not take the work. A small client list is a feature, not a limitation.
Podcast & Writing
Private Aviation Mastermind
I host the Private Aviation Mastermind podcast. Short, practical episodes on how charter buyers search, why operators are invisible in AI answers, and the specific fixes that close the gap. Listen to the episodes.
Research & Guides
I write everything on the EpicEdits blog myself. Start with the 40-route SEO Index, the buyer's guide to private jet SEO, and the GEO guide for charter operators.
Track Record
Let's talk about your business
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