How We Work
The Citation Gap Method
Six steps from invisible to cited. Diagnosis first, then technical fixes, machine-readable fleet data, route pages, earned citations, and reporting that connects every deliverable to a direct enquiry.
When a charter buyer asks ChatGPT who to fly with from London to Geneva, the names that come back are usually brokers and marketplaces, not operators. We call that the Citation Gap: the distance between your operation existing online and being named when it matters.
The Citation Gap Method closes it. It is the process behind the Direct Booking Accelerator, our programme for charter operators, brokers, and FBOs who want direct enquiries from organic and AI search instead of renting demand through third parties.
Every engagement follows the same six steps, in the same order, because each one depends on the last. You cannot earn AI citations for a fleet that machines cannot read. You cannot convert route searches without route pages. So we build in sequence, and we report in commercial terms at every stage. Each step below links to the service that delivers it.
Diagnose the Citation Gap
Everything starts with the AI Visibility Diagnostic. We run your name and your key routes through Google, ChatGPT, and Perplexity, and document every query where a broker or marketplace appears instead of you. You get a plain-language report with a commercial estimate of what the gap is costing you in lost direct enquiries.
Fix the Technical Foundations
Before any citation work makes sense, your site has to be crawlable, fast, and mobile-ready. We fix the technical problems flagged in the diagnostic so search engines and AI crawlers can read every page you publish from here on.
Make Your Fleet Machine-Readable
AI systems recommend operators they can parse. We build fleet entity schema (aircraft type, range, certification, operating base) so ChatGPT, Perplexity, and Google AI can understand exactly what you fly and where you fly it. This is the structured data layer the rest of the method stands on.
Build Priority Route Pages
Charter buyers search by route: private jet London to Nice, not private jet company. We build dedicated pages for your highest-value city pairs, written for the searches buyers actually make. Route pages are where rankings turn into enquiries.
Earn Citations and Authority
AI systems cite sources they trust. We seed AI citation signals and run editorial outreach so your operation gets named on the aviation sources that Google and AI models already weight. Earned mentions, not bought links.
Maintain Velocity and Report
Content velocity keeps the citations fresh and the rankings compounding. Every month you get a report that connects each deliverable to a commercial output: rankings by route, AI citation appearances, and direct enquiries generated. No vanity metrics.
Why this process works
Most SEO agencies skip steps or use generic templates. We take the time to understand your specific situation and create a tailored approach. That's why our clients see real results.
Tailored strategies - no templates
Clear reports showing progress
Support and optimisation
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