Link Building
Link Building Strategies for Aviation Businesses
Jacob Milner·Founder, Epic EditsPublished May 17, 2026
Most link building advice is rubbish. Here's what actually works for private jet companies, FBOs, and aviation brands. Links are one pillar of an effective private jet SEO programme.
Aviation link building requires industry-specific relevance—one link from Aviation International News (DA 78) outweighs 100 random directory links. Target industry publications, luxury magazines, trade associations, and FBO partnerships for authoritative backlinks. Quality over quantity always—Google prioritizes editorial value and natural placement in content.
I had a call with an FBO owner last month. He'd hired an "SEO agency" who promised 100 quality backlinks for £500. Three months later, his rankings actually dropped. Why? Because those 100 "quality" links were from spammy directories Google had already penalized.
Here's the uncomfortable truth about **link building strategies for aviation businesses**: there are no shortcuts. You can't buy your way to good links. You have to earn them.
But here's the good news: aviation has natural link opportunities everywhere. You just need to know where to look and how to approach them properly.
Why Link Building for Aviation Is Different
Aviation isn't like e-commerce or SaaS. You can't just write guest posts for random blogs and expect results. The industry is niche, the audience is specific, and Google knows the difference between a relevant aviation link and rubbish.
What Google Actually Looks For:
- •Relevance: Link from aviation publication > link from random business blog
- •Authority: Domain Authority 60+ matters way more than DA 20
- •Natural placement: Link in actual content > link in footer/sidebar
Strategy 1: Industry Publications & Trade Media
This is the goldmine for aviation link building. Industry publications are constantly looking for expert insights, company news, and interesting stories.
This is exactly what our link building team does—we have established relationships with aviation editors and know what stories they'll publish.
Strategy 2: Strategic Partnerships
Every aviation business works with suppliers, partners, and complementary services. These are natural link opportunities most companies completely ignore.
Strategy 3: Events & Sponsorships
Events & Community Opportunities
NBAA conference, EBACE, Farnborough Air Show. Sponsors get links from the event website (usually DA 50-70). Cost: £3k-15k depending on level.
Submit speaker proposals. Conference speakers get featured on the event site with a link to their company.
Aviation safety seminar, networking dinner, aircraft showcase. Local business press will cover it and link to you.
Partner with aviation-related charities. Flying for Freedom, MAF UK, etc. Charity websites often have high domain authority.
Strategy 4: Create Link-Worthy Content
The best link building strategy? Create content so good that people naturally want to link to it. Industry research, ultimate guides, and interactive tools are all great for earning high-authority backlinks.
Frequently Asked Questions
You can build links yourself if you have the time, existing industry relationships, and know-how. But it's time-consuming—outreach alone can take 10-20 hours per week. Most FBO and charter companies would rather spend that time on operations. Link building agencies have established relationships with publications, know what pitches work, and can get results faster.
Expect 3-6 months to build enough quality backlinks to move the needle on competitive keywords. You might see movement sooner for less competitive terms. The key is consistency—1-2 high-authority links per month beats 20 low-quality links in one burst.
Buying links from marketplaces is absolutely risky—Google's penalty algorithms are very good at detecting paid link schemes. But earning editorial links through outreach, partnerships, and quality content isn't risky—it's exactly what Google wants.
Quality link building for aviation businesses costs £2k-6k per month depending on your goals and competition. That includes outreach, content creation for guest posts, relationship management, and reporting.
Aviation is specialized, but that's actually an advantage. There are dozens of aviation publications, trade associations, event organizers, and complementary businesses that link to relevant aviation companies.
Link building is ongoing, but the intensity decreases over time. Initially, you're building from scratch. Once you establish authority and rank well, you shift to maintenance mode—a few new links per quarter.
